Cloth is Sauda Imam’s language and legacy. It is a living thread through which heritage endures. Based in London, Imam studied at the Royal College of Art and Central Saint Martins. Her practice sits at the intersection of fashion, interiors and art. Through colour, pattern and storytelling, she explores themes of migration, memory and belonging.

Named one of The King’s Foundation’s 35 Under 35, a network of makers and change-makers championing the future of craft and culture, she continues to build SAUDAH as a design studio bridging past and present. Imam’s work is grounded in heritage yet reaching toward the future, creating textiles that cross borders and generations.